In January 2021, a small group of business leaders, academics, and technologists kicked off a crossfunctional workstream to define outside-in processes. The effort, named Project Zebra, is an open-source initiative to drive enhanced planning to manage the unprecedented disruptions and volatility occurring in the market. Blaze 2022 on September 12th is a live event to share learnings, test results, and next steps from the work.
The team works together based on the guiding principles of humility, openness, and active listening. The development of outside-in processes is an open-source initiative.
The Zebra work within companies is guided by ten principles outlined in the Zebra Handbook.