Learning Resources

Rivers of Demand

The river of demand exercise is designed to help business leaders better understand demand flows and think end-to-end. Here we share animations from the class. Note that all manufacturing companies are struggling to translate demand. The “Here Comes the Sun” video is the desired state.

View all 10 Rivers of Demand Here:

Download PDF

Islands in the Stream

Consumer packaged goods learnings from the river of demand exercise.



Footwear and Apparel Learning from River of Demand Exercise.


Dam on supply

Supply Manufacturer Learning from River of Demand Exercise.


Supply Whirlpool

Whirlpool of Lost Sales.


Here Comes The Sun


Swiss Alps


Oops Happens

Vapor of Lost Sales