Learning Resources

Rivers of Demand

The river of demand exercise is designed to help business leaders better understand demand flows and think end-to-end. Here we share animations from the class. Note that all manufacturing companies are struggling to translate demand. The “Here Comes the Sun” video is the desired state.

View all 10 Rivers of Demand Here:

Download PDF

Consumer packaged goods learnings from river of demand exercise

Footwear and Apparel Learning from River of Demand Exercise

Supply Manufacturer Learning from River of Demand Exercise

Whirlpool of Lost Sales

Here Comes The Sun